| Dates | Location | Tuition |
|---|---|---|
| Nov 17, 2008 - Nov 20, 2008 | Philadelphia | $6,950 |
| Apr 27, 2009 - Apr 30, 2009 | Philadelphia | $6,950 |
Your company has the technical know-how; another has the resources to bring that know-how to market. But without the ability to build, implement, and sustain proper alliances, you may be unable to leverage the resources of even the best combination of firms. Alliances between vendors and companies and client to client are becoming critical to competitive success. A successful alliance can give you access to markets, technology, and other resources. It can give you flexibility to handle change and hedge risks, but only if you manage it effectively.
Strategic Alliances takes a wide view of the process of forming alliances and focuses on the negotiation and evolution of the alliance. It will give you the tools needed to overcome many of the obstacles inherent in new-market expansion or new-product development, and you will learn how to establish a global strategic position with limited time and resources. The program is complementary to Mergers & Acquisitions, which focuses more on valuation and legal issues.
Whether your company has just formed an alliance or is planning to, this course will help you identify key qualities to look for in alliance partners and will give you the tools to manage an alliance once it is formed. This course also defines how firms become strong strategic partners.
Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program Consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them by telephone at +1.215.898.1776 or by e-mail.
In addition to gaining a broader perspective, you will learn to use new techniques for designing and implementing alliances. Many of the cases and examples discussed are drawn from an international perspective, and a global view is integrated throughout the course. You will learn to improve your alliance process from start to finish by gaining a framework in which to analyze the strategic, organizational, and cultural fit among partners. Also discussed are conflicts and the evolution of alliances, as well as managing networks of alliances.
Strategic Alliances Program Session Topics
- How Alliances Contribute to Competitive Advantage
- Analyzing Fit Among Partners and Selecting the Right Alliance Structure
- Stages of Alliance Formation
- Strategies for Building Mutual Commitment and Addressing Conflict
- Negotiating Alliances for Advantage
- Coordination Mechanisms in Alliances
- Protecting One's Own Strategic Position
- Establishing Global Strategic Positions Through Alliances
Related Articles on Strategic Alliances
Industry Articles
- "Why Alliances are Gaining Momentum," Mergers & Acquisitions (June 2005)
Download PDF, 1.5 MB
Knowledge@Wharton
Requires a one-time complimentary registration to Knowledge@Wharton.
- “Does a GM-Nissan-Renault Alliance Make Sense?”
- "AT&T Wireless: Will Cingular's Big Bet Pay Off?" (March 2004)
- "M&A Activity: Back With a Whimper" (December 2003)
- "The Changing Face of Strategic Alliances in Latin America"
Wharton@Work: E-Buzz
Program Logistics
Program does not officially begin until Monday morning, but hotel accommodations will be provided on Sunday evening. Program will conclude on Thursday afternoon.
Executives with responsibilities for new-business development, including general managers, strategic planning managers, and marketing managers, can learn from this course. Financial officers involved with financing new ventures or mergers and acquisitions also can benefit.
We encourage companies to send cross-functional teams of executives to leverage the application and value of the program. Additional group benefits are available when four or more participants attend a program.
Increase your global competitive advantage through forming and implementing successful alliances. Understand key alliance success factors. Learn to apply research-based techniques for designing and implementing alliance processes from start to finish. You will:
- Analyze the strategic, organizational, and cultural fit among partners.
- Resolve conflicts and manage the evolution of alliances more effectively.
- Build on your collaborative capabilities to position your firm as a preferred alliance partner.
HARBIR SINGH, PhD
Professor of Management
Co-Director, Mack Center for Technological Innovations
The Wharton School
JEFF DYER, PhD
Marriott School, BYU
PRASHANT KALE, PhD
University of Michigan Business School
"Attending the Strategic Alliances program further enhanced my business development competencies. Through the sharing of best practices within our diverse class, to learning from the extensive expertise of our professors, it broadened my understanding of how to further enhance my impact within my organization."
— Joe Renda, Director, US Leadership Training & Development, Pfizer
"A triumph! Sustainable knowledge to create shareholder value. Not just a development opportunity, knowledge on how to succeed. Accessible faculty, real learning, challenging, and thought provoking — a key week in your development and your organization's success. Don't you want to learn about how to create sustainable competitive advantage?"
— Strategic Planner, Healthcare Insurance Organization
"A wealth of research and insight on what is going on out there in a globalized world that increasingly depends on alliances to survive, compete, and build strategic core competencies and advantages."
— Business Development Manager, International Telecommunications Company

