| Dates | Location | Tuition |
|---|---|---|
| Feb 9, 2009 - Feb 12, 2009 | Philadelphia | $7,850 |
| Jun 22, 2009 - Jun 25, 2009 | Philadelphia | $7,850 |
Growth — solid organic growth — depends on innovation. Yet the kind of innovation that drives sustainable growth is much broader than the disruptive "eureka" moments of technology legends. Profitable innovation is a dynamic process of continually creating new business models, improving customer experience, and opening new markets — as well as launching new products.
This innovative three-day workshop gives you a full-spectrum view of innovation — and a challenging environment in which to test and adapt your strategies. Bring your current challenges and opportunities to Wharton, and explore them with thought-leading faculty such as George Day and Paul Schoemaker, who wrote the ground-breaking books Decision Traps, Market-Driven Strategy, and Peripheral Vision. Try new innovation frameworks from Larry Huston, Vice President of Innovation of Procter & Gamble and the creator of the company's much-celebrated Connect and Develop innovation strategy.
These innovation leaders will help you capitalize on the sweet spot between emerging trends, organizational capabilities, and unmet market needs. You'll discover new ways to reach outside your own labs and tap into the best ideas anywhere in the world. You'll use an "Innovation Toolkit" to design a flexible innovation process that lets your company quickly adapt to, and profit from, changes in customers, competitors, or markets. And you'll take this flexible Toolkit with you so you can use it with your team to fire up your innovation processes and improve your organization's "innovation DNA."
Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program Consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them at +1.215.898.1776 or by e-mail.
The program's workshop approach gives you hands-on experience in redesigning both the "what" and the "how" of innovation in your organization. Through group dialogs, interactive lectures, case studies, and projects drawn from your own company, you'll gain insights and perspectives from world-class faculty and an accomplished group of fellow innovation leaders from around the globe. You'll gain inside access to the latest best practices — from innovative companies such as P&G, as well as research from Wharton's Mack Center for Technological Innovation, which leads one of the largest ongoing research projects on managing emerging technologies. Faculty provide perspectives on developing market-driven strategy, understanding new-product development successes and failures, improving "peripheral vision" to sense emerging opportunities, and engaging in value innovation to capitalize on new market space.
Full Spectrum Innovation Session Topics
- Market-Driven Innovation
- Peripheral Vision: Detecting Market Signals
- Scenario Planning: Profiting From Uncertainty
- The New Strategy of Connect and Develop
- Discovery Through Deliberate Mistakes
- Innovation Systems: New-Product Development
- Value Innovation: Finding New Market Space
Related Articles on Driving Corporate Growth
Knowledge@Wharton
Requires a one-time complimentary registration to Knowledge@Wharton.
Podcast
Innovation Networks: Looking for Ideas Outside the Company
According to Larry Huston, managing partner of consulting firm 4INNO, future competitive advantage will depend on "innovation networks" -- individuals and organizations outside a company that can help it solve problems and find new ideas for creating growth. A senior fellow at Wharton's Mack Center for Technological Innovation, Huston was vice president of knowledge and innovation for many years at Procter & Gamble, where he was the architect of its Connect + Develop program, an approach that helped extend the company's innovation process to include 1.5 million people outside of P&G. Huston spoke with Knowledge@Wharton about how innovation networks function
This program is designed for leaders who are responsible for driving top-line growth and promoting innovation — including strategy leaders, managers of new businesses, chief innovation officers, chief technology officers, and product development leaders. Given the diverse perspectives of the program, it will offer fresh approaches to managers in many different areas, including marketing, technology, and sales.
We encourage companies to send cross-functional teams of executives to leverage the application and value of the program. Additional group benefits are available when four or more participants attend a program.
This program offers a multidisciplinary view of successful innovation, from specific tools for immediate application to broader insights that will challenge the way you design innovation processes. With both market and technology perspectives, it will help you focus on innovations that deliver the most value to customers to generate the most value for your firm. Through this program, you will:
- Better target your innovation resources and improve your innovation processes to achieve the most impact.
- Develop a broad, well-grounded view of innovation that goes beyond products and technology into organizational issues plus the design of innovation ecologies.
- Gain a toolkit of diverse approaches and best practices for encouraging innovation, including value innovation and "Connect and Develop" strategies.
- Rethink your "innovation DNA" to architect and lead innovation across your organization.
GEORGE S. DAY, PhD
Co-Director, Mack Center for Technological Innovation
Director, Emerging Technologies Management Research Program
The Wharton School
ROCH PARAYRE, PhD
Managing Director, Decision Strategies International, Inc.
BOBBI BLOCK
Prior to her work as a consultant, Bobbi worked for Team Builders Plus, an international training and development firm in the Philadelphia area. In addition to co-founding and performing with Barrymore Award-winning ComedySportz Philadelphia for 16 years, Bobbi founded and is the artistic director of the unique reality-based improv company, Tongue & Groove. She has taught improvisation at numerous theatres and universities including The Wilma Theatre, University of Pennsylvania, The Wharton School, University of the Arts, and Villanova University. She works extensively with Philadelphia Young Playwrights, teaching playwriting to young people and training teachers and teaching artists on the integration of theatre in the classroom, and from whom she received the Adele Magner Memorial Award for excellence in Collaborative Teaching.
Bobbi received two bachelor's degrees from the University of Pennsylvania, one in English and one in Development through Creative Expression. She received a Masters degree in Theatre from Villanova University, and trained with master improvisers in Chicago and NYC at renowned theatre centers such as Second City, ImprovOlympic, the Annoyance Theatre, Upright Citizens Brigade theatre, and the New Actors Workshop.
LARRY HUSTON
Procter & Gamble
KARL T. ULRICH, ScD
Professor of Operations and Information Management
The Wharton School
James Cowan is president of Neutrik USA, a subsidiary of Neutrik AG, the world leader in the design, manufacture, and marketing of audio, coaxial, power, and circular connectors. Although the parent company maintained that its top priority was to anticipate and fulfill future market needs, Cowan learned by coming to Wharton that his company's approach was not working. "We weren't listening to the needs of the market. Since we had an engineering-driven environment we assumed that we knew what the market needed, and then we would force those ideas onto the customers. I realized when I attended Full Spectrum Innovation: Driving Organic Growth that if we continued to follow our current model, we wouldn't maintain growth."
When Cowan returned to his company, he presented many of the ideas he learned during the program to the board of directors, who enthusiastically embraced them. "As a direct result of attending Wharton's outstanding course and sharing its valuable lessons, we created a director of marketing position at our headquarters in Europe. Our new marketing director is providing greater focus on growing the company based on its core strengths. We're now reaching those in our market who didn't know about our products or our company."
Cowan strongly recommends Full Spectrum Innovation: Driving Organic Growth. "Not only did it give me the insights I needed to see what had to be changed, but the program taught me strategies for creating solutions. As a result, my company is much better positioned to maintain growth."