Creating Value Through Financial Management

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Dates Location Tuition
Feb 9, 2009 - Feb 13, 2009 Philadelphia $8,950
Jul 20, 2009 - Jul 24, 2009 Philadelphia $8,950

Creating value is the central task of any manager, but it requires a strong understanding of financial management. You need to know where value comes from in your enterprise and understand the strategic factors that build value or erode it. Every strategic decision you make has implications for value creation. But to understand these strategic implications, you need to gain a deeper understanding of finance.

Creating Value Through Financial Management will help you understand the latest corporate financial policies and practices. Instead of spreadsheets and accounting, this program takes a broader perspective on finance. You will explore issues such as capital structures, cost of capital, diversification, risk, capital budgeting, financial policy, the financial implications of nonfinancial decisions, and how to earn the minimum acceptable rate of return on an investment. You’ll also examine the nonfinancial factors that contribute to value and learn how to evaluate the financial consequences of your decisions.

Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. Program Consultants are available to provide more information on course specifics and discuss how this program might meet your needs. Please contact them by telephone at +1 215.898.1776 or by e-mail.


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This program uses case studies to illustrate how companies attempt to create shareholder value. Faculty members also encourage you to think about and question your current approach to financial decisions and introduce you to new perspectives and techniques.

Creating Value Through Financial Management Session Topics

  • External Equity and the Cost of Capital
  • Capital Budgeting
  • Financial Policy
  • Company Diversification Policy
  • Design for Risk-Adjusted Profit
  • Control and Review
  • Mergers
  • Multinational Finance
  • Mix of Debt
  • Balanced Scorecard
  • Valuation

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Program Logistics

Program does not officially begin until Monday morning, but hotel accommodations will be provided on Sunday evening. Program will conclude with lunch on Friday.

Executives seeking an in-depth examination of financial management practice, as well as senior managers who want to understand how their decisions can have an impact on shareholder value, can gain from this course. The course is beneficial to senior managers who want to explore the latest financial approaches and to finance executives who need broader perspectives. It is also useful for general managers and directors of finance, business development, and marketing who want to deepen their financial knowledge.

We encourage companies to send cross-functional teams of executives to leverage the application and value of the program. Additional group benefits are available when four or more participants attend a program.

Examine your current approach to making financial decisions. Align your financial and marketing strategies. Learn how functions across the organization influence financial decisions and shareholder value. You will:

  • Demystify the process of creating shareholder value and create a cost-of-capital culture within a company.
  • Gain techniques to evaluate the financial impact and value of strategic decisions.

John Percival, PhD JOHN R. PERCIVAL, PhD
Academic Director
Adjunct Professor of Finance,
The Wharton School
CEO, JRP Associates

John Percival is active in the development and teaching of various Executive Education programs. At Wharton since 1971, he is the lead faculty on several open-enrollment programs: Creating Value Through Financial Management and The CFO: Becoming a Strategic Partner. He has also developed customized programs for companies such as GE Capital, Pitney Bowes, IBM, Fiat, Chubb, Hartford, American Skandia, Sun Life, Siam Cement, Scientific Atlanta, Ford, and Bankers Trust. He consults to organizations in both the public and private sectors, has authored or co-authored articles in numerous publications, and was recently the recipient of the WEMBA Program Core Teaching Award for Financial Analysis.
undefined DAVID WESSELS, PhD
Adjunct Assistant Professor of Finance
The Wharton School

Professor David Wessels is a director of Executive Education at the Wharton School of the University of Pennsylvania. Named by BusinessWeek as one of the nation's top business school instructors, David teaches courses on corporate valuation, investment banking, and venture capital to undergraduates, MBAs, and executives in Philadelphia and San Francisco. He has been recognized by his students with the school's top MBA teaching award and recognized nationally for his research on organizational structure and financial performance. His book, Valuation: Measuring and Managing the Value of Companies, co-authored with McKinsey & Company partners Tim Koller and Marc Goedhart, is a standard text for corporate valuation.

In addition to his teaching on campus, Professor Wessels serves on the executive development and training faculties at Coca-Cola, Home Depot, Lockheed Martin, McKinsey & Company, Merrill Lynch, Microsoft, PricewaterhouseCoopers, Siemens, and UPS.

Before joining Wharton, David served on finance faculty of the Goizueta Business School at Emory University. Prior to Emory, he was a management consultant with McKinsey & Company and a technology analyst for Boston-based Harbourvest Venture Partners. David holds a PhD in finance from the Anderson School at UCLA, a BS in economics and a BAS in computer science from the University of Pennsylvania.

"Rarely will you find a week-long class (or any class) that will challenge your most fundamental, deep-rooted beliefs about business, finance, and how to measure it. Great instructor enthusiasm, very professional."
VP, Technology Firm

"This course challenged me to think 'outside of the box' relative to financial strategy and subsequent decision making. It is a good course for those individuals who are involved in value management for their company and determining a means to grow market share by 'changing the game'."
VP, Customer Service & Engineering, Telecom. Co.

"For a nonfinancial individual, who is however contributing to business decisions, the course raises awareness and improves thinking to better able you to challenge and judge the issues placed before you. A well-planned course with flow of logic and a developing theme through the week."
VP, Regulatory CV, Pharmaceuticals Co.